Apple announced its new
digital textbook product last week during a press conference in New York
City and some analysts are already viewed the company’s efforts as an early
success. According to Global Equity Research analyst Trip Chowdry, Apple sold
approximately 350,000 iBooks textbooks within the first three days of
availability. Using Global Equity’s third-party tracking system, Chowdry also
estimates that Apple’s iBooks Author tools was downloaded 90,000 times during
the same period, AllThingsD reports. Those numbers would certainly be
impressive, but Apple has not announced any numbers with regard to its new
iBooks textbooks product. It is also unclear what percentage of Chowdry’s
estimates went to students and what percentage went to curious iPad owners
looking to sample Apple’s new interactive textbook product.


7:08 AM
Unknown

Posted in:
0 comments:
Post a Comment