Netflix has landed and immediately gone for the jugular of the most popular
movie streaming service in the UK - Lovefilm. Netflix are pushing out an immense
amount of content at launch and, like its rival, granting new users a month's
free trial to check the service out. But who needs two streaming subscriptions?
Surely no one watches that many movies? Heck even Scorsese himself probably only
subscribes to one.
So, which should be the TV and film streaming service that you go for? Is it
all about the price, the perks, the catalogue or just where and how you can
access them? With a week's worth of play using both, we think we might have an
answer.
Price
- 1st: Lovefilm
- ?4.99
- 2nd: Netflix
- ?5.99
Before you even get started on making a decision between the two we need to
get down to the fundamentals of cost. Both Lovefilm and Netflix offer unlimited
streaming as standard. Don’t forget though that whatever deal you have with your
ISP could end up restricting how many movies you manage to get though as
streaming takes up a lot of data. You might reach your cap and you don't want to
start having to pay for it.
Lovefilm is ?4.99 for streaming only, Netflix is ?5.99. The difference is
that if you up the ante in the price stakes with Lovefilm, then you can get
physical discs to play with too. Increase your monthly payment to ?7.99 per
month and you can get one disc delivered at a time as well as streaming which,
provided you post back after watching, could mean multiple films delivered
monthly. Go up to ?11.22 and you can even get games, something that Netflix does
not currently do. Either way the emphasis on both is that everything is
unlimited and Lovefilm has the edge here at the moment.
Devices
- 1st: Netflix
- Lots including Apple TV and Android
- 2nd: Lovefilm
- Lots but no Apple TV and Android playback
Both Lovefilm and Netflix services are available on an incredible number of
platforms. Developers often struggle to get apps out on both
iPhone and iPad (we
mean you, Facebook) but these guys have embedded their streaming into just about
every piece of AV equipment known to man.
Those with LG and Sony TVs can get Lovefilm as well as on Samsung Blu-ray
players, TVs and the iPad, Xbox 360, PS3, PC and Mac. Netflix goes one better
though, as we will discover later in the apps section, running on things like
the Apple TV, Roku players, Philips players, the iPhone, the Wii and, crucially,
Android tablets. With Netflix you can pretty much guarantee something you own in
your house will be able to play it.?If you're still worried, check out Lovefilm and Netflix’s device
lists.
Setup
- 1st: Netflix
- Easy Facebook connection
- 2nd: Lovefilm
- More steps in process
Setting up both Lovefilm and Netflix is incredibly easy. We opted for the
Facebook sign in route for Netflix, which meant we avoided all the details input
that Lovefilm makes you go through. Both did require a card to be entered
despite the fact we were opting for a months free trial, which annoyed us, but
then that's the catch of these things.
Once you are setup and ready to go, the rest is easy as pie. Download the
relevant apps to whatever devices you have - in our case the Xbox, iPad, iPhone
(Netflix only) and our MacBook and Windows desktop browsers - get yourself
signed in and let the streaming begin.
Apps
- 1st: Netflix
- iOS, Android, Nokia
- 2nd: Lovefilm
- iPad only
It's a close run thing but both apps on the iPad are quite frankly brilliant.
Netflix does an awesome job of giving you access to content instantaneously,
whereas Lovefilm is more fun to browse. It all depends what you want.
Let's say, for example, that you want to watch The Hitchhiker’s Guide to the
Galaxy which appears on both Netflix and Lovefilm. The Netflix option will get
you to the movie in just two taps - a simple search and then hitting the play
button. It will also buffer up a tad quicker.
Lovefilm will have more to read about The Hitchhiker's Guide as well as
trailers, reviews and the option to rent the physical disc by post. For some
this is better but we personally like to just go straight to a film and watch
it. Minimum fuss.
Netflix’s trump card in this category is that it runs on the iPhone and over
3G too. This means we can start a movie at home, then pick up the rest of it
while sat on the bus. It's also an amazing amount of entertainment to have sat
in your pocket and that goes for Android and Nokia owners too, something which
Lovefilm, whilst having an Android app, cannot offer. You can browse on the
Lovefilm Android app and curate your postal account, but not stream.
On the Xbox and PS3 front, the apps are slightly more varied. We only tried
the Xbox version of Lovefilm and Netflix, but found both extremely good. Again
here the quality is so high that it is difficult to pick a winner. Netflix keeps
up a more unified approach to its user interface and looks very similar to the
iPhone and iPad. Lovefilm on the other hand takes a leaf out of the new look
Xbox UI. It is slightly slower, but ultimately you get to the movies just the
same.
Quality
- 1st: Netflix
- 1080p, 5.1 Dolby
- 2nd: Lovefilm
- Standard definition, No Dolby
If you're into video quality, then streaming is not normally what you think
of first. This is all to be changed with Netflix who delivers a quite frankly
astounding level of quality should you have the bandwith that allows it.
It might not be Blu-ray but 1080p streaming with no stuttering and 5.1
channel audio is brilliant. Not everything can run at the top resolution and it
takes about a minute or so for the video quality to stabilise, but Netflix
definitely takes the win here.
Lovefilm isn’t too far behind, but boasts a lot more that gives it away as
streaming, namely pixelation and low res drop outs. Things are in standard
definition and you don’t get any of that sweet Dolby 5.1 action. Sound isn’t
quite as crisp either and things bizarrely seemed to buffer a lot more than
Netflix, despite the resolution difference.
This is due partly to the clever way that Netflix manages its streaming
which, without getting bogged down into technical details, uses very intelligent
selective buffering that allows 40 per cent spare bandwith so your movie plays
smoothly.
Catalogue
- 1st: Lovefilm
- Blockbusters and indie stuff, 6000+
- 2nd: Netflix
- Good for TV, lacking in big names, 10,000+
This is the category that will ultimately make the decision as to which of
the two services you go for and is also where the most major differences between
the two appear.
For those who want specifics, Netflix has a deal with All3Media, the BBC,
CBS, 4oD, Disney UK & Ireland, ITV,
Lionsgate UK, MGM, Miramax, Momentum
Pictures,
NBCUniversal, Paramount, Sony Pictures Entertainment, Twentieth
Century Fox and Viacom International Media Networks. Lovefilm on the other hand
has a slightly beefier library with agreements shared with Entertainment One,
Studio Canal, Sony, Warner Bros, BBC Worldwide, ITV, Channel 4, and ABC.
Netflix currently has a library of what they say is tens of thousands of
titles (they wouldn’t give specifics) and Lovefilm has around 6,000 but,
ultimately, it's less about numbers and more about who has the better quality of
film deals. At the end of the day, it's no use having a library of 20,000
Bulgarian art house movies.
Actually qualifying which service is better than the other in terms of
content is incredibly hard. Say for example you like Manga, then Netflix is
definitely for you, but this is a niche type of cinema and won’t satisfy
everyone. The best way to do it is look at a specific genre and think what we
would like to watch. Both service's heavy hitters will be in the
action/adventure section, so what do you get there??
Well, Lovefilm comes straight in with The Dark Knight and the Matrix.
Netflix, however, trails well behind with the likes of Das Boot and Planet
Terror. There is also a lot of Hong Kong and Asian cinema stuck in Netflix’s
selection, which is great but might not be for everyone. Personally we think
Lovefilm claims the title here quite easily, but we will say if you are unsure
which to opt for, then a month trial on both will cure your woes.
Verdict
- 1st: Lovefilm
- 2nd: Netflix
It seems wrong for Netflix to better Lovefilm on so many categories and still
come out second best overall but that's the way it has to be right now. The
service Netflix offers on different hardware is just that tiny bit better and
the ability to stream on your iPhone over 3G is an absolutely brilliant one.
Netflix does everything right on the application front and is a unified
experience on every device. We really like the fact that even newbies to the
service can pick it up and use it on whatever hardware they have without having
to relearn much for each device.
When it really comes down to it though,
what you're after most of all these services is good films for a good price and
that's where Lovefilm wins. It just has a more current selection of content to
watch with most of them films that you'll more likely have a desire to view.
Ultimately, this coupled with the fact that it's just a pound cheaper means we
have to give the title to Lovefilm. Don’t get us wrong, though. Taking the month
free trial for both and seeing what each has to offer will easily sort out which
is more relevant for you. Just make sure you go for Lovefilm first. Right now,
we think it's better.
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